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GCEX Group appoints Tan
27 January 2026 UAE
Image: GCEX Group
Regulated digital prime broker GCEX Group has appointed Carmen Tan to lead GCEX MENA as managing director.
Based in Dubai, Tan will focus on spearheading growth opportunities for the Virtual Assets Regulatory Authority (VARA) and delivering service to institutional clients.
As a fluent Mandarin and Cantonese speaker, Tan’s remit extends beyond managing director of the MENA region to also drive market expansion in Asia, says the firm.
GCEX highlights that Tan is a growth strategy expert with experience from both the crypto and FX industries.
She joins from CoinW Exchange in Dubai, where as global strategy and growth manager she systematically scaled each of her own-sourced institutional clients, while managing a team of eight senior institutional sales professionals to accelerate growth across the Middle East, Europe and South East Asia.
Prior to CoinW, Tan spent almost two years at MultiBank Group, latterly as regional marketing and growth lead, based in Dubai, with a focus on expanding the institutional client base across Asia.
Lars Holst, founder and CEO of GCEX, comments: “Carmen has delivered impressive results and built very strong networks in both the MENA and Asia regions.
“We are delighted to welcome her to the team to help us deliver our ambitious growth plans and strengthen our position as a trusted, regulated digital prime broker for institutional and professional clients worldwide.”
Commenting on her appointment, Tan says, “I first came to know GCEX while working at MultiBank, a long-standing GCEX client, and this gave me real insight into the strength and credibility of both the team and the offering.
“This is an excellent time to be joining GCEX — institutions are now recognising crypto as a legitimate asset class, and market infrastructure and custody standards have matured significantly. GCEX’s regulated, risk-averse approach strongly aligns with my own values.
“My focus will be on governance and growth, working closely with Lars to build a dynamic, scalable team and position GCEX as a market leading digital asset prime broker in the region.”
Based in Dubai, Tan will focus on spearheading growth opportunities for the Virtual Assets Regulatory Authority (VARA) and delivering service to institutional clients.
As a fluent Mandarin and Cantonese speaker, Tan’s remit extends beyond managing director of the MENA region to also drive market expansion in Asia, says the firm.
GCEX highlights that Tan is a growth strategy expert with experience from both the crypto and FX industries.
She joins from CoinW Exchange in Dubai, where as global strategy and growth manager she systematically scaled each of her own-sourced institutional clients, while managing a team of eight senior institutional sales professionals to accelerate growth across the Middle East, Europe and South East Asia.
Prior to CoinW, Tan spent almost two years at MultiBank Group, latterly as regional marketing and growth lead, based in Dubai, with a focus on expanding the institutional client base across Asia.
Lars Holst, founder and CEO of GCEX, comments: “Carmen has delivered impressive results and built very strong networks in both the MENA and Asia regions.
“We are delighted to welcome her to the team to help us deliver our ambitious growth plans and strengthen our position as a trusted, regulated digital prime broker for institutional and professional clients worldwide.”
Commenting on her appointment, Tan says, “I first came to know GCEX while working at MultiBank, a long-standing GCEX client, and this gave me real insight into the strength and credibility of both the team and the offering.
“This is an excellent time to be joining GCEX — institutions are now recognising crypto as a legitimate asset class, and market infrastructure and custody standards have matured significantly. GCEX’s regulated, risk-averse approach strongly aligns with my own values.
“My focus will be on governance and growth, working closely with Lars to build a dynamic, scalable team and position GCEX as a market leading digital asset prime broker in the region.”
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